BSc (Hons) Business (Marketing)

BSc (Hons) Business (Public Relations)
May 26, 2017
BSc (Hons) Business
May 24, 2017

BSc (Hons) Business (Marketing)

Duration 18 Months - 3 Years (3 Levels)
Intakes Monthly
Campus LCIBS London
BSc programme is subject to gaining validation from the Open University

Our BSc (Hons) Business (Marketing) teaches you to study marketing in-depth, underpinned by an understanding of Marketing Research, Integrated Marketing Communications, Branding and Brand Management, Customer Behaviour, Digital Marketing and Marketing Plans.

Through a broad range of projects, you can tailor the course to your specific career aspirations and interests. Throughout the modules you will have chance to develop your professional and practical skills. Whilst studying you will gain proficiencies in formal report writing, time and project management, professional presenting as well as team and individual works that encompass leadership and decision making.

Options and projects give you scope to tailor the course to your interests and career aspirations. We believe that every aspect of the course counts and will be added towards your final grade, taking the pressure and risk off final assessments, meaning that consistent hard work will give you stronger grades and a better platform from which to pursue your career.
Programme Structure - Year 1

PROGRAMME STRUCTURE Year 1
Level 4 Compulsory Modules

Credit Points
Marketing in Action 15
Human Resources Management 15
Organisational Behaviour 15
Finance and Accounting 15
Simulation for start-up Businesses 15
Personal Professional Development (Personal) 15

Level 4 Optional Modules

Credit Points
BSc (Hons) Business (Marketing) Pathway Modules:
Marketing Research 15
Integrated Marketing Communications 15
BSc (Hons) Business (Public Relations) Pathway Modules:
Public Relations and the Media 15
Integrated Marketing Communications 15
Students seeking to attain the award BSc (Hons) Business will choose two from the four optional modules stated above.
Total Credits at Level 4: 120

[Certificate of Higher Education in Business (120 credits)]

Programme Structure - Year 2

PROGRAMME STRUCTURE Year 2
Level 5 Compulsory Modules

Credit Points
Economics 15
Human Resources Learning and Development 15
Ethics, Corporate Social Responsibility and Reputation 15
Business Communications 15
Simulation For Business Development 15
Personal Professional Development (Professional) 15

Level 5 Optional Modules

Credit Points
BSc (Hons) Business (Marketing)
Branding and Brand management 15
Customer Behaviour 15
BSc (Hons) Business (Public Relations)
Corporate and consumer PR 15
Public Relations and Public Affairs 15
Students seeking to attain the award BSc (Hons) Business will choose two from the four optional modules stated above.
Total Credits at Level 5: 120

[Certificate of Higher Education in Business (120 credits) or
Diploma of Higher Education in Business (240 credits)]

Programme Structure - Year 3

PROGRAMME STRUCTURE Year 3
Level 6 Compulsory Modules

Credit Points
Business Research Methods 15
Strategic Management 15
Logistics and Supply Chain Management 15
Operations Management 15
Dissertation 15
Personal Professional Development (Employability) 15

Level 6 Optional Modules

Credit Points
BSc (Hons) Business (Marketing) Pathway Modules:
Digital Marketing 15
Marketing Plans 15
BSc (Hons) Business (Public Relations) Pathway Modules:
Evaluation and Measurement in PR 15
Legal and Ethical Issues PR 15
Students seeking to attain the award BSc (Hons) Business will choose two from the four optional modules stated above.
Total Credits at Level 6: 120

[To achieve a BSc (Hons) degree the student must achieve 360 credits. A BSc degree (without Hons) can be achieved with 300 credits of which 60 must be at Level 6.]

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