BSc (Hons) Business (Public Relations)

BSc (Hons) Business (Marketing)
May 26, 2017

BSc (Hons) Business (Public Relations)

Duration 18 Months - 3 Years (3 Levels)
Intakes Monthly
Campus LCIBS London
BSc programme is subject to gaining validation from the Open University

At LCIBS our BSc (Hons) Business (Public Relations) is designed to provide students with the skill set and qualification to pursue a professional career in the Public Relations sector post-graduation.

This skill set is developed through modules such as Public Relations and the Media, Integrated Marketing Communications, Corporate and Consumer PR, Public Relations and Public Affairs, Evaluation and Measurement in PR and Legal and Ethical Issues PR. The depth of knowledge gained evolves throughout the course developing core skills such as writing, strategic planning and digital communications that enable a successful vocation within the PR sector.

You will have opportunities for professional networking, portfolio support and become part of an international community all of which will enable you to unlock your potential. Our applicants come from a wide variety of backgrounds and cultures bringing passion and dynamic viewpoints from a range of experiences. The one attribute that all of our applicants share is a passion for communications, popular culture and connecting technologies.
Programme Structure - Year 1

PROGRAMME STRUCTURE Year 1
Level 4 Compulsory Modules

Credit Points
Marketing in Action 15
Human Resources Management 15
Organisational Behaviour 15
Finance and Accounting 15
Simulation for start-up Businesses 15
Personal Professional Development (Personal) 15

Level 4 Optional Modules

Credit Points
BSc (Hons) Business (Marketing) Pathway Modules:
Marketing Research 15
Integrated Marketing Communications 15
BSc (Hons) Business (Public Relations) Pathway Modules:
Public Relations and the Media 15
Integrated Marketing Communications 15
Students seeking to attain the award BSc (Hons) Business will choose two from the four optional modules stated above.
Total Credits at Level 4: 120

[Certificate of Higher Education in Business (120 credits)]

Programme Structure - Year 2

PROGRAMME STRUCTURE Year 2
Level 5 Compulsory Modules

Credit Points
Economics 15
Human Resources Learning and Development 15
Ethics, Corporate Social Responsibility and Reputation 15
Business Communications 15
Simulation For Business Development 15
Personal Professional Development (Professional) 15

Level 5 Optional Modules

Credit Points
BSc (Hons) Business (Marketing)
Branding and Brand management 15
Customer Behaviour 15
BSc (Hons) Business (Public Relations)
Corporate and consumer PR 15
Public Relations and Public Affairs 15
Students seeking to attain the award BSc (Hons) Business will choose two from the four optional modules stated above.
Total Credits at Level 5: 120

[Certificate of Higher Education in Business (120 credits) or
Diploma of Higher Education in Business (240 credits)]

Programme Structure - Year 3

PROGRAMME STRUCTURE Year 3
Level 6 Compulsory Modules

Credit Points
Business Research Methods 15
Strategic Management 15
Logistics and Supply Chain Management 15
Operations Management 15
Dissertation 15
Personal Professional Development (Employability) 15

Level 6 Optional Modules

Credit Points
BSc (Hons) Business (Marketing) Pathway Modules:
Digital Marketing 15
Marketing Plans 15
BSc (Hons) Business (Public Relations) Pathway Modules:
Evaluation and Measurement in PR 15
Legal and Ethical Issues PR 15
Students seeking to attain the award BSc (Hons) Business will choose two from the four optional modules stated above.
Total Credits at Level 6: 120

[To achieve a BSc (Hons) degree the student must achieve 360 credits. A BSc degree (without Hons) can be achieved with 300 credits of which 60 must be at Level 6.]

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